In 2021, singer/songwriter Louie Bello asked Joe to write and direct the music video for his hit song “Jesus”. It was Joe's first music video and he was blessed to have Director of Photography, Cisco Santiago behind the camera, bringing his vision to life. The video was later chosen by the 2021 Peachtree Village International Film Festival as an official festival selection.

When the sponsors originally met about the branding for the year of events for Boston neighborhood Hyde Park turning 150, they wanted to create a logomark that was unique and memorable. Joe decided that a monogram of HP and 150 would serve that purpose. The overall brand is known as HP150 so it was important that we represented that around the city for brand recognition. Here, Boston mayor Marty Walsh shows off Joe's design.

Joe was featured on the cover of the debut issue of the newly branded InBoston Magazine, Formerly DreamRose. He was able to creative direct his own photoshoot with photographer, Alicia Tardugno. Writer David Bruce did an unbelievable feature, which was by the far the most personal version of Joe's journey that has been published.

It was 1999 and Eminem was in Boston for the night. His Slim Shady LP had just been released. Joe (then known as Dj Snoyl) and a handful of music industry people sat down with Em for what would be an epic night of hilarious nonsense.

In 2019, Joe shot Michael Franti at the Levitate Festival and turned it into a limited edition 1 of 1 print. When Franti was back in town, Joe met up him at the House of Blue’s in Boston to add their signatures to the print. Joe then prepared an Instagram giveaway contest that lasted 30 days and On December 5th, 2019, he randomly announced the winner on IG Live.

In the dynamic world of design, staying ahead of the curve is crucial. Joe Lyons, the creative director and owner of Boston and Plymouth, MA-based Spin350 Creative, exemplifies this ethos with a career that spans over two decades. Renowned for his innovative approach and impeccable design sensibilities, Lyons has established himself as a leader in the creative industry, consistently pushing the boundaries of traditional design.

In March 2023, Photographer Drea Catalano, along with Naomi Krejci put together a private signing event with the Bruins and their fans. The foundation asked Joe to make 5 limited edition design prints, each numbered and signed that were based on the famous photo of the "Bear Hug" between goalies Swayman and Ullmark.

Jerry Springer was an American broadcaster, journalist, actor, lawyer, and politician. He was best known for hosting the controversial tabloid talk show Jerry Springer from 1991 to 2018. In 1998, Joe had the opportunity to sit down with Jerry for a quick interview for his college radio show.

Employers Against Domestic Violence, Bristol County District Attorney C. Samuel Sutter and Jane Doe Inc., announced a partnership with the Boston Celtics to help end violence against women. They approached Joe to design the materials for the campaign which were distributed with white ribbon pins to all of the men at the 3/19/2014 Celtics game at the Boston Garden.

One of Joe's long time clients is the Pan-Mass Challenge. The "PMC" the world's most successful athletic fundraiser, started in 1980, which raises money for cancer research, treatment, and care at Dana-Farber Cancer Institute. Since 1980, the PMC has raised over 1 billion dollars. Over 280,000 supporters contribute to the PMC’s gift annually making up 62% of the Jimmy Fund’s annual revenue. 100% of every rider-raised dollar goes directly to Dana-Farber

in 2004, Joe was wrapping up his career as a hip-hop Dj to focus on design full time. Hoodgrown was launching its premier issue and artist Akon was the cover feature. Joe was asked to Dj the promotional mix-CD that was used as a limited edition release with each magazine.

In this episode, Stephen is joined by Joe Lyons. Joe is the Founder and CEO of Spin350 Where he is also the Creative Director. Joe shares how he uses a quote to live a creative life every day. Along the way you will learn… A Creative Life The Quote Living, Loving, Laughing Are You Creative?

The talented and creative artist Sway of blueswaydshoes presented Joe with custom Every Day is a Canvas Jordan 1’s. Known for designing John Cena's custom Air Force Ones worn at WrestleMania, Sway's exceptional craftsmanship is truly impressive.

When Joe Went on the 1973 Podcast in Feb 2024, the guys asked him to cover everything from his background in music to starting his own business to burn out to finding balance as a single Dad.

Joe was asked by BostonMan Magazine to write an in-depth piece on his passion for collecting music. He talks about how his mother introduced him to music when he was 5 by giving him a stack of records and a record player all the way through how he has built one of the most complete archives of Biggie’s unreleased music in existence.

Writer James Kukstis quoted "Jesus", was recently accepted to next month's Peachtree Village International Film Festival. The video was selected from more than 2,500 submissions. The festival previously hosted the likes of actors Chadwick Boseman, Anthony Anderson and Lou Gossett Jr. and filmmaker Ava Duvernay."

Long-time collaborators, Joe Lyons and Louie Bello decided one day “What if we organized a private acoustic show at Joe's design studio… just to have a party?” The result ended up being an invite-only industry night with surprise guest appearances, major liquor sponsorship and a full culinary experience from some of Boston's best chefs.

Joe sat down with the always animated and entertaining Dstroy Melendez to Show Off His Gems. Some of the items that Joe shared from his personal collection included Lebron rookie AF1's, rare Polo samples, hip-hop memorabilia, autographs and his gem of all gems from JFK's personal collection.

For the past decade, Joe has designed and released exclusive pieces ranging from hoodies to tote bags for his Every Day is a Canvas brand. The pieces are available thru an exclusive Amazon Merch program. Click the link to shop the collection.

In 2018, Joe produced his own art show that was a non-traditional take on the gallery show format. He wanted to exhibit logo design work that he created for his clients the way that a painter would exhibit art that they painted. The result was the 50 Brands Gallery Show at the Westinghouse Plaza Gallery in Boston.

The year was 2004 and after 8 years of Dj-ing, Joe decided to hang up the headphones and shift his focus to his graphic design career. His final appearance as a live Dj was sharing the stage with Busta Rhymes at Boston’s legendary Avalon Club to a sold-out crowd of 2000 people.

During quarantine in early 2020, Joe decided it was the right time to curate a Biggie rarities show. He began planning out his very first Instagram Live show, where he opened his Biggie vault and playing 2 hours of 30+ rare demos, freestyles, remixes and alternate tracks.

In 2023, Louie Bello and Joe collaborated again on a new music video. This time would be different from the "Jesus" video because Joe shot and edited the whole video on an iphone 13Pro in cinematic mode. When teasers for this Zac Brown tribute song dropped on Instagram, Zac Brown himself double tapped.

in 2015, The Apple Landmark store on Boylston St in Boston ran a series of speaking events and they created one called "Running a Design Agency Featuring Joe Lyons on Spin350”. Joe was brought in to speak to the crowd about his design studio, Spin350 Creative and answer questions on what it's like to run a studio.

In 2016, Joe took on Project PACK as one of his pro-bono projects, to creative direct their brand update and new website. He was honored that same year as the first recipient of their Crossen-Sullivan Award for Outstanding Support from the founder, Tamara Spinney Dzialo.

In March 2023, the Professor and Chair of the Department of Visual & Performing Arts at Curry College reached out to Joe with a challenge; Design a gallery show in less than 2 weeks that showcased a selection of his client branding work that he designed. The result was 16 posters displayed in Curry's Shelley Hoon Keith Gallery.

In 2017, Ted Reinstein from the TV Show, Chronicle went to Joe’s design studio (Spin350 in Boston's Hyde Park) to do a story on his massive rare sign collection. The segment was Joe’s first network TV appearance.

A network of 20 independent nonprofit Main Streets organizations exists across Boston. Main Streets use a comprehensive revitalization approach to create, build, and sustain healthy commercial districts. Each year, they honor businesses and individuals that "represent some of the best and brightest leaders who have gone out of their way to help not only their organization thrive, but their entire commercial district and city thrive as well"

Through a collaboration with chefs Ming Tsai, Ken Oringer, and hospitality legend Travis Talbot, Joe was invited as one of the designers of “Boston Bites Back”, a one-day event at Fenway Park that raised $1 million for The One Fund Boston to help victims of the Boston Marathon bombings. Joe's role was to build the event website and manage the online ticketing.

We call this an "unofficial collab" because 100 of these limited edition stone and stainless bracelets were made, but they were never sold retail. This was a special release that was only released to a small group of people.

In 1999, when Joe was a senior at Bridgewater State College, he wanted to combine two passions. Hip-Hop and helping people in need. He organized a hip-hop show at the college that raised awareness and collected donations for a large local homeless shelter. The event earned Joe the College's 1999-2000 Community Service Event of the Year Award.

In 2013, Harvard University reached out to Joe and asked him to redesign the lobby of the Harvard Kennedy School's Middle East Initiative. Joe designed an intricate Islamic geometric pattern, common in Middle Eastern interior design. The structure was cut out of maple and 3D mounted over the background that he designed on the physical lobby wall itself.

A Bowling Fundraiser Hosted by Patriots James White to Benefit BMC Pediatrics. When it was time to rename and rebrand Jerod Mayo's "Mayo Bowl" to "Sweet Feet for Strikes", Blue Sky and James White reached out to Joe to design the new logo.

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Joe Lyons, ’00, wasn’t sure of his career path while he was a student at Bridgewater State University. But the range of activities and enrichment opportunities began to awaken his creative side, and today, he runs one of Boston’s most influential brand design studios.

The Voyager publication reached out to Joe in 2017 to conduct and interview to share his story. Although it seemed like every business in Boston (and beyond) ended up with a Voyager interview at some point, it was nice to see Joe listed on the homepage as one of "Boston's Most Inspiring Stories"

Singer/Songwriter Louie Bello, who Joe has worked with on numerous projects wanted to find the perfect locations for his new video directed by Russ Mezikofsky and shot by Cisco Santiago. Joe converted his design studio into a police department office where Gordie Gronkowski and retired New England Patriot Patrick Chung were 2 of the officers. MMA fighter John "Doomsday" Howard played on of the bad guys in this mini film story about a diamond heist. The video went on to be nominated for "Music Video of the Year" at the New England Music Awards.

A Behind The Scenes Look at Joe's first music video directing project. The video was later chosen by the 2021 Peachtree Village International Film Festival as an official festival selection.

In 2020, Joe sat down with local TV host, Jonathan Grabowski to talk about his career and running his design studio, Spin350 Creative. The interview covers Joe's entrance into the design industry, the types of projects that he takes on the challenges of wearing multiple hats as a business owner.

In 2021, BostonMan Magazine did a cover story on the then New England Revolution starting goalkeeper, Matt Turner. Joe was brought in to work alongside photographer Alicia Tardugno (who would later shoot Joe for the cover of InBoston Magazine). Turner would go on to become the starting goalkeeper for the US Men's Soccer National Team and the Nottingham Forest Football Club.

Joe Has been a featured speaker at the landmark Boston Apple Store on Boylston Street, was Invited to teach a branding seminar at MIT for their teen Launch program, was invited to speak at AIGA 365 (American Institute of Graphic Arts) at Mt. Ida College, was invited to speak at Curry College to their AIGA chapter and appeared as a guest for Emerson College's "Online Content & Strategy" course

When journalist Don Sikorski create this ground-breaking series, a massive amount of research was needed to create content. In late 2003, Joe had created a documentary style mixtape that told the story of Biggie’s career. He produced it like a documentary with interviews and media clips mixed with Big’s music. Some of this content was used in The Dossier.

I directed my first music video at two locations that were perfect for the storyline. This is the North River in #Marshfield, Ma 10 minutes from my house. The second shooting location was in Hyde Park (Boston), 10 minutes from my design studio. So fortunate to live and work in such a beautiful part of the country.

I directed my first music video at two locations that were perfect for the storyline. This is the North River in #Marshfield, Ma 10 minutes from my house. The second shooting location was in Hyde Park (Boston), 10 minutes from my design studio. So fortunate to live and work in such a beautiful part of the country.

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